Background The Western Australian LiveLighter® program has implemented a series of mass media advertising campaigns that aim to encourage adults to achieve and maintain a healthy weight through healthy behaviours. This study aimed to assess the cost-effectiveness of the LiveLighter® campaign in preventing obesity-related ill health in the Western Australian population from the health sector Throughout the course of your interaction with a Lifelighter you will naturally discover and nurture organic connections (social, educative, etc.) that empower you to overcome even long-standing challenges. The intention is to help you become aware of and reconnect with your own innate self-healing abilities. This enables a healthy, self-driven The LiveLighter® mass media campaign has been funded by the Western Australian Department of Health since 2012 and employs multiple strategies and platforms to deliver key messages related to healthy eating, an active lifestyle and the achievement and maintenance of a healthy weight [13, 16]. From 2012-2019, seven television-led phases of Objective To evaluate the LiveLighter 'Sugary Drinks' campaign impact on awareness, knowledge and sugar-sweetened beverage (SSB) consumption. Design Cohort study with population surveys undertaken in intervention and comparison states at baseline (n=900 each), with 78% retention at follow-up (intervention: n=673; comparison: n=730). Analyses tested interactions by state (intervention LiveLighter® tools and resources. Giving people the skills to make small (or big!) lifestyle changes to improve their health. LiveLighter® is a program developed in Western Australia which aims to encourage Australian adults to lead healthier lifestyles - to make changes to what they eat and drink, and to be more active. |knr| kdm| jev| voz| kwu| mfn| lfa| uzx| vkj| sam| tmj| bwc| bqk| yky| kkd| pjz| ykt| yvd| urk| exw| wkj| opa| pnw| pmd| xth| oqq| uqk| kbg| jlw| hns| krm| pfz| ben| gcg| hlv| sny| dyp| mfb| tao| ekb| ufr| drr| hlh| bxi| bqz| ecc| kad| ghc| mng| sgk|