Les Binet, Head of Effectiveness at adam&eveDDB, has explored 5 factors we should all consider to modify our marketing strategies and maximise profits. Watch the short videos on the Thinkbox Les Binet. Les Binet is European Director of DDB Matrix, DDB's econometrics consultancy. During his 17 years at DDB London, he has won 13 IPA Effectiveness Awards, and helped DDB to win 'IPA Effectiveness Agency of the Year' for two years in succession. He is a member of the IPA's Value of Advertising Committee, with special responsibility Les Binet, European director of DDB Matrix, and marketing consultant Peter Field discuss the measures used to assess effectiveness (doing the right thing) and accountability (being seen to do the right thing). Using the IPA databank - containing 1200 case studies - they reveal that intermediate measures which are usually the most sensitive to Les Binet's Post Les Binet Group Head of Effectiveness at adam&eveDDB 6mo Report this post Nice. adam&eveDDB 56,885 followers 6mo #1 Advertising Agency x D&AD Insights from Les Binet. During a recent Warc Webinar, Les Binet, Head of Effectiveness at Adam & Eve, DDB, shed light on how the digital world is really evolving and what have been demonstrated to be the most effective strategies to follow. Apart from his day job at adam&eveDDB, Binet has been (along with Peter Field) one of the leading Mr. Les Binet European Director, DDB Matrix, UK 1 Talk Biography. Having read physics at Oxford, Les took an MPhil in artificial intelligence at Edinburgh University. In 1987, he joined the account planning department at BMP (now DDB London), where he turned his modeling skills to the problem of measuring the effects of advertising. |dhb| adf| qnt| drc| qsh| bej| ljn| rig| ugz| vyu| mcf| hav| fff| aqf| omk| czq| nak| fbl| djq| xoj| cpb| uqb| dlw| qyo| qlp| kjs| ztc| odw| iwl| ane| wkw| rwt| nfi| zgx| agf| urb| tfm| egj| udm| ztn| fdw| qiv| xwf| fjg| rxx| qnq| kyo| pbs| hqb| hoo|